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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers in the UK – and to trust in its security.
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The Rise of Fakism
It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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[EVENT] Affluent Asia - 20th Anniversary Event in Hong Kong
On November 23, join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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[WEBINAR] Thumbing Through the Noise
Join us for a complimentary webinar as we share insights gained from our recent research examining the efficacy of TV, digital and in-app advertising, and what we learned about what drives attention.
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[EVENT] Affluent Asia - 20th Anniversary Event in Singapore
On November 21, join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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Flair Argentina 2017 - The Crisis in the DNA
If you were to Google Argentina, you would find more than 1 billion results: the major part is about Tango, Carlos Gardel, football, amazing landscapes populated by gauchos, food, asado, beef and wine production, politics and shows with the Peron couple, popularised by Madonna...
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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[EVENT] ThinkTV Ad Nation Canada
November 14 - ThinkTV’s mission is simple: to help advertisers and agencies get the best out of the amazing medium that is television.