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Be-Italy! Exploring the dynamics of Italy’s international reputation
Ipsos in Italy has completed a research study looking at the attractiveness of the country abroad. It comprised an online survey of the general public in 19 countries (N=500 per country, including 200 in higher socioeconomic grades. In addition, 40 interviews were conducted with international business leaders and a social listening exercise was carried out in three languages: English, French and Spanish.
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Tension between rich and poor is seen as a key source of division around the world
Just over a third of people on average in 28 countries across the world (a Global Country Average of 35%) think that their country is divided by “culture wars” according to a new Ipsos' Global Advisor poll, carried out in partnership with the Policy Institute at King’s College London. Despite this, however, there is wide variation in this opinion when looking at individual countries, and many don’t have a strong view.
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What Worries the World? - June 2021
Concern about Coronavirus falls to the lowest level seen in our tracker so far.
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What Worries the World – May 2021
Global coronavirus concern is much reduced from this time last year, but it remains top of our worry list and reaches a record high in India.
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77% of European drivers who take liberties with the traffic code do the same with public health guidelines
As we approach the long weekend to celebrate Ascension, with high traffic volumes expected on the roads, the Vinci Autoroutes Foundation has published the results of its 11th Responsible Driving Barometer survey and 8th European Barometer survey Ipsos conducted on their behalf.
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Creating relevant and engaging comms with MPs for effective corporate planning
Communications with legislators are a critical aspect of any corporate affairs planning. Get it right and MPs give companies the benefit of the doubt if issues arise. Get it wrong and MPs may be quick to condemn you publicly and loudly. As such, it is critical to understand how best to communicate with legislators and to achieve meaningful engagement and how that engagement is received.
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What drives judgement of an organisation’s reputation?
An important focus for Corporate Reputation is to help our clients understand what drives their reputation, in other words, what are the issues stakeholders think about when they make judgments about companies and organisations. In this article we will show what are the key aspects organisations should be mindful of according to MPs and business journalists who we regularly interview.
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Flair Italy 2021 – A country at a crossroads
After the devastating effects of the pandemic, Italy is faced with a dilemma.
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What Worries the World – April 2021
Overall levels of concern about Coronavirus remain steady worldwide, but the underlying picture is unstable. Worries about Covid-19 are rising in a number of countries, while starting to decline in others.