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The Premier' 2017 Survey: Upper Middle Class Portrait in Russia
Upper middle class Russians name as their top goals for a year travel, a healthy lifestyle and renovation of an apartment, a house or country house (dacha).
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The Next Big Trend in Taiwan: Stay-at-Home Economy
Internet technologies have not only formed the online shopping behaviour, but also changed the way people do their work. “Working at home” is a good example of the impact of the Internet.
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Europeans and Responsible Driving
The 3rd European Survey for Responsible Driving provides a comprehensive picture of how people feel about driving today.
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Flair Peru 2017 - From Informality to Modernity
Today Ipsos Peru launches the local version of Ipsos Flair, dedicated to Peru and Peruvians. The publication explores the individual facets of the individual, whether as consumer, citizen, spectator or employee, with the aim of overturning stereotypes and thinking in a profound and innovative way.
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New Brand-Building Direction for Insurance Industry
In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.
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Leadership Connections 2017: HR Driving Business Transformation
Is your organisation currently going through transformation? The answer from the clear majority of HR leaders we spoke to was an emphatic ‘yes’. And the few who said they weren’t currently in a period of actual transformation did feel they were evolving or changing in some way.
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Is it Trendy to be Healthy? Or Healthy to be Trendy?
Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.
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Europe’s Most Wealthy Are Skeptical About the Economic Situation in Europe
Most European Affluents are satisfied with their own financial situation, but they are less content with the current economic situation in Europe and in their own country in general. When asked how the situation will develop within in 6 months, the wealthier Europeans remain skeptical: the economic situation in their own country and their own financial position are expected to be ‘about the same’.
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Lebanon: 2016 TV Audience Measurement
Ipsos and Nielsen recently released their official results for Television Audience Measurement (TAM) for 2016 in Lebanon.
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Southeast Asia New Year, 2017 - New Opportunities
Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.