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[EVENT] SXSW
On March 12, join Ipsos’ Virginia Lennon and NBCU Telemundo’s Reny Diaz on March 12th for an insightful presentation about Latinos: At the Intersection of Culture & Influence.
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Technology Comes to Shape us. Let’s Act on it!
It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."
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Ipsos MRBI/JNLR 2017/4 Summary Results
The latest JNLR/Ipsos MRBI report into radio listening is published today (8th February 2018). It covers the 12-month period from January to December 2017 in Ireland.
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What a Waste
What a waste, Ian Dury once sang, that he had decided to be a musician instead of being a doctor, a lawyer or one of many other things. That’s the trouble with choosing: if you pick one option, you miss out on others. But it’s also real life.
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[EVENT] Luxury Glam Night "New Luxury Culture and Talents"
Skema Business School & its Dual Master’s Degree program 'Global Luxury and Management' are holding a prestigious event in Paris on Februay 13 on the theme of "New Luxury Culture and Talents".
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Technology Tracker Q4 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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When Trust Falls Down How Brands Got Here and What They Need To Do About It
In this paper we’ll outline what we have identified as the four key reasons we are seeing a crisis in trust, and importantly what brands and advertising needs to do to rebuild that trust.
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?