The printing press, for example, moved us from an oral tradition to one in which stories are shared and knowledge is stored individually. This ushered in an era of individualisation. The telescope replaced the idea of man as the center of a God-dictated universe by the thought that our lives are determined by mathematical laws of nature. And clocks standardised the way we organise our lives and introduced the need for personal success and productivity.
To understand today's consumer decision-making, understanding how modern technologies shape us is of great importance. During the MIE lecture: Technology comes to shape us. Let's act on it! consumer researcher and behavioural scientist Colin Strong discusses several examples of modern technologies that shape our expectations and shares his thoughts on how marketers and market researchers, should respond to this.
Would you like to know more? Read Colin Strongs paper on Facta+.