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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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85% of direct sellers in Europe are women
Happy, experienced and upskilled: Seldia and Direct Selling Europe unveil 2023 Ipsos survey results on European Direct Sellers.
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An introduction to Flair France 2023: The era of polycrisis?
In a world of crises, brands must prioritize empathy, security and social/environmental responsibility. Understanding evolving views of globalization and capitalizing on the trend towards national and local brands are key strategies for success, while empathy and understanding consumer behavior remain crucial as uncertainty persists.
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Is "local" the new magic word?
Despite higher prices, organic food boomed during the Covid-19 pandemic, but by 2022 a 6% drop was observed as consumers demonstrated a stronger preference for local produce. What factors explain these changes in consumer behaviour?
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Fashion: Opportunities and challenges in 2023
Fashion follows the evolutions of society and experiences continuous transformations, which make it one of the most futuristic and interesting industries in the Italian economy.
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Retail
From Riches to Rags? The Retail sector is highly trusted, but faces a myriad of challenges to its trustworthiness.
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Food & Drink
During the pandemic the food and drink sector was lauded for keeping a nation fed and its reward from a reputational standpoint is that it is among the most trusted sectors.
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Navigating the changing landscape of the financial sector: Insights from social media conversations
New services from Ipsos Synthesio help Retail Banks to track consumer trends and spot innovation opportunities.