Ipsos Update – April 2024

Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

The author(s)
  • Simon Atkinson Head of the Ipsos Knowledge Centre
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In this month’s edition of Ipsos Update, we explore how organisations can tap into the opportunities presented by people who exist outside the mainstream, how manufacturers and retailers can drive more sustainable behaviour change among shoppers, and how to engage with consumers during the holy month of Ramadan.

Meanwhile, our global surveys dive into how happiness has changed across the world over the last decade, attitudes towards gender equality, and how concern about inflation – among other top issues – has evolved over the last two years.

In this edition:

The Vibrant Fringes

People relegated to the fringes are often the source of disruptive innovation, breakthrough ideas and the bellwether of emerging trends. Find out how to tap into these opportunities. 

Global Happiness Survey 

This year’s survey finds people, on the whole, happy – particularly in comparison with pandemic times. However, the level of happiness hasn’t rebounded to the same level reached in the 2010s.

International Women’s Day 2024

A majority believe women won’t achieve equality unless men take action to help. Findings also show that generational stereotypes may be misguided.

Shifting Shoppers’ ESG Attitudes to Action

A state of inertia exists among shoppers with regards to positive ESG behaviours. This paper shares how manufacturers and retailers can help drive behaviour change.

Lives on Hold

This report for the United Nations High Commissioner for Refugees looks at the opinions and attitudes of Internally Displaced Persons (IDPs) and Ukrainian refugees.

What Worries the World? 

This month marks the second anniversary of inflation being the top global concern, with over a third across 29 countries mentioning it. However, we’re now starting to see other worries move up the list.

The Ramadan Handbook

 This in-depth report delves into the attitudes and behaviours of consumers across the MENA region during the holy month; from food and shopping to nostalgia.

Flair Italy 2024

Explore the most pressing issues facing the nation today. What will a declining population mean for generational attitudes, culture, food, brands and so much more.

Also find short articles revisiting our latest UX podcast, global views on the unequal and unfair treatment of ethnic minorities, and how views on everything from inflation to mental health have changed four years on from Covid-19.

The author(s)
  • Simon Atkinson Head of the Ipsos Knowledge Centre