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World Luxury Tracking : Do you Speak Luxury? Consumers New Luxury Culture
The World Luxury Tracking (WLT) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. What can be said about their state of mind? And what about their experiences? What is their purchase journey? What are their expectations? The latest WLT wave covers: France, Italy, Spain, Germany, UK, USA, Saudi Arabia, the United Arab Emirate, and the emergence of maturing luxury consumers as well as a new Luxury Culture.
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[EVENT] Affluent Asia - 20th Anniversary Event in Hong Kong
On November 23, join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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[EVENT] Affluent Asia - 20th Anniversary Event in Singapore
On November 21, join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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Technology Tracker Q3 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?
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There is a Better Way
Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.
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What You See is What You Get…
“It’s not what you look at that matters; it’s what you see.” American author Henry David Thoreau could have been weighing in on the big debate about advertising viewability.
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[EVENT] Let's Talk: How Brands Grow
October 7 - In his book ‘How Brands Grow’, Byron Sharp has made some bold statements that have stirred the market research world and made us reflect on our research practices.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.