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There is a Better Way
Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.
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What You See is What You Get…
“It’s not what you look at that matters; it’s what you see.” American author Henry David Thoreau could have been weighing in on the big debate about advertising viewability.
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[EVENT] Let's Talk: How Brands Grow
October 7 - In his book ‘How Brands Grow’, Byron Sharp has made some bold statements that have stirred the market research world and made us reflect on our research practices.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Over-the-Counter (OTC) Self-Medication Now Common Practice in Hong Kong
Due to their busy lifestyle, more and more people in Hong Kong find over-the-counter (OTC) self-medication the most appropriate remedy to minor ailments.
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[EVENT] Global Business Influencers 2017 - Singapore Launch
Sept 27 - Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
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[EVENT] Affluent USA: Fall Release 2017
September 26 - Join Ipsos for an exclusive breakfast and presentation of insights from the Fall 2017 release of the Ipsos Affluent Survey USA.
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[EVENT] Global Business Influencers 2017 - Hong Kong Launch
Sept 26 - Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
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Philippines’ First Digital Measurement Standard Launched
The Philippines’ first Digital Measurement Standard was launched to the industry by the Internet and Mobile Marketing Association of the Philippines’(IMMAP) Digital Measurement Board (DMB) last August 24th at the BGC Arts Center.