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Women in Tech: Innovation, Inclusion, and Insights [Roundtable recording]
Listen in to hear strategic career and business insights shared by some of the most talented female leaders in media, marketing, and technology today.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Creating jobs and economic recovery are the main challenges for Latin America
Our Latin American opinion leaders survey presents views of the region's prospects for recovery and the main challenges it will face in the next 18 months.
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Using machine intelligence to spot unmet customer needs
Machine intelligence does a great job helping us navigate between complex contextual layers – something that is not easily available.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Ipsos Update – September 2021
This month we feature new research on women in advertising and wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Amid the uncertainty of the pandemic, the S of ESG is coming under greater scrutiny
As ESG has surged up the consumer agenda, new Ipsos data shows that improving society is identified as the top priority for multinationals among consumers across the globe – perhaps not surprising given the social implications of the pandemic. While fundamental issues such as safe working conditions are seen as most important here, each company should carefully consider how to adapt its operations to improve sustainable business practice. Companies should continue to pursue actions on all three pillars of ESG though. Not just because E and G remain critical in the public’s eyes, but also as it – as we should all know now – makes good business sense to do so.
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Mental Wellness: The Changing Indian Attitude
Our latest India briefing paper explores the impact of Covid-19 and digitalisation on mental wellbeing.