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The Ipsos Almanac 2016
"What a year! At one point I was worried that we wouldn’t have much to write about in this year’s Ipsos’s Almanac, but 2016 is a massive reminder that history never moves in straight lines."
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How “Word Of Mouth” Is Working In Russia
Goods manufacturers want consumers to discuss the benefits of their products widely, and are glad to have “word of mouth” helping them in promoting goods and contributing to advertising efforts.
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Digital Doubters
“Ad tech has evolved into a toxic ecosystem that is killing itself and is taking digital advertising with it.” So said commentator Shelly Palmer, writing in June 2016.
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Ipsos Update - November 2016
Welcome to the November edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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Reflection on Rio Olympics Marketing: Ad Performance Evaluation
Event marketing has been proved to be very effective by many enterprises, and Olympics in particular, as the world's most famous sports event, has unmatched marketing value either to sales or brand building and enhancement, as was proved by Yili, Lenovo, and Coca Cola during the 2008 Beijing Olympic Games.
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American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source
A majority (69%) of parents are comfortable with content kids are exposed to on streamed video subscription services.
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Are Your Customers Working Too Hard? The Australian Perspective
Australian companies expect their customers to do too much to resolve bad experiences. Customers four times more likely to stop doing business with a company after negative experience.
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Digital Advertising - Measure the Metrics That Matter
When you’re making important decisions, you need to be sure you’re focusing on the right things.
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Lost In A Data Jungle? Nurture Your Research Ecosystem To Find Your Way Out
Do your tracking studies feel more like juggernauts than nimble research vehicles? Are you drowning in data but still left with unanswered questions? Do you want efficient, joined-up insight from your different data sources, but don’t really know where to start?
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Emotion, Attention and Memory in Advertising
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour. So emotion-based advertising can be highly effective, but to be truly effective it needs to be more than just a good story.