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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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How can I best play on demand or activation?
Equity Express Inflation Diagnostics let you know if your equity is strong enough to support price increases.
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Strategic guidance & learnings for advertising at scale in times of inflation
Access valuable insights to communicate efficiently in times of inflation
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Communicate around price and value in times of inflation
Learn how consumers perceive the value of your products and services and identify the best creative ideas.
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Create greater value perspections by applying BSCI principles
Understand the underlying mechanisms that shape consumers' behaviours to drive change.
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How can i get a deeper understanding of the impact inflation is having in people’s lives?
Communities allow a better understanding of the implications of inflation for brands and sectors.
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How to increase permissibility to pay and premiumize my products
Ipsos' solutions allow you to identify claims and positions that carry the strongest permissibility to pay.
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What are customers’ expectations and needs of brands, as the cost-of-living increases?
Learn how to design and deliver the customer experience that will meet these changing expectations.
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How to organically monitor how inflation impacts my category and brands?
Social listening allows you to monitor social conversations and search.
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How do we know if we are delivering the targeted standard of experience and, if not, take corrective action?
Make sure your customer interactions are in line with your brand promise with Mystery Shopping.