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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions by Independent Research and Advisory Company
Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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CULTURAL PROFILE OF RUSSIAN PEOPLE: Path to New World
In this article, we will talk about the results of our study into the cultural profile of Russian people through the prism of change and framework of facing an uncertain future.
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NEW PARENTING: Rethinking of Attitudes and Beliefs
This paper explains modern practices and parenting ideas on children development and ways that brands can connect with the “new parents”.
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THE 21ST CENTURY MAN IN RUSSIA: How Traditional Masculine Roles are Transforming
This paper covers complexities of choosing between traditional masculine roles and new trends.