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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalised medicine now well-entrenched in the treatment paradigm.
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46% say that they are interested in the upcoming Beijing Winter Olympics
Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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CULTURAL PROFILE OF RUSSIAN PEOPLE: Path to New World
In this article, we will talk about the results of our study into the cultural profile of Russian people through the prism of change and framework of facing an uncertain future.
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NEW PARENTING: Rethinking of Attitudes and Beliefs
This paper explains modern practices and parenting ideas on children development and ways that brands can connect with the “new parents”.
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35% say that Coronavirus is one of the biggest issues facing their country this month
The recent rise in concern about Covid-19 following the spread of Omicron continues in 2022. Meanwhile, inflation hits record levels of concern.
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[EVENT] Impact 2022
The world has changed and so must we. It's time to re-invent. Join Ben Page at Impact 2022.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.