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Communicate around price and value in times of inflation
Learn how consumers perceive the value of your products and services and identify the best creative ideas.
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Create greater value perspections by applying BSCI principles
Understand the underlying mechanisms that shape consumers' behaviours to drive change.
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How do I keep my teams connected to our customers and consumers?
The Empathy program helps you develop an intimate understanding of the choices they are making and the pain points associated with those choices.
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How can i get a deeper understanding of the impact inflation is having in people’s lives?
Communities allow a better understanding of the implications of inflation for brands and sectors.
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What are customers’ expectations and needs of brands, as the cost-of-living increases?
Learn how to design and deliver the customer experience that will meet these changing expectations.
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How to organically monitor how inflation impacts my category and brands?
Social listening allows you to monitor social conversations and search.
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Will gains from cost reduction through ingredients change outweigh risks from alienation?
Evaluate the impact of a reformulation of your product with Ipsos' Cost Reduction Risk Analyzer
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How do I anticipate what will happen in the future and what can I do now to mitigate risk and maximize potential?
Identify potential scenarios and anticipate the actions to be taken to deal with them.
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Global consumer confidence is holding up
Expectations sub-index shows a slight uptick while Investment and Jobs sub-indices remain steady.