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Ipsos Update - June 2017
Welcome to the June edition of Ipsos Update – our monthly round-up of research and thinking from Ipsos’ teams around the world.
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[EVENT] Sentiment Analysis Symposium
On June 27, join Ipsos’ Trish Dorsey who will be presenting Using Sentiment Analysis to Identify Emotions, Provide Insight, Enhance Customer Experience and Prevent Churn.
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2017 US Politics - Trump at the Precipice (May 24)
In the latest Reuters/Ipsos Core Political, President Trump's job approval reaches a new low.
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"African Women" Ipsos Study: Women as Key Drivers of the African Economy
On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
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Lift for Coalition following second Turnbull/Morrison budget - Fairfax Ipsos Poll
In Australia, the Labor Party remains ahead of the Coalition in the post-budget May Fairfax Ipsos Poll, released today.
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Ipsos Healthcare Expands Syndicated Real World Evidence Offer in China
Ipsos Healthcare has extended its syndicated Psoriasis and IBD Therapy Monitors into China. It will also re-launch the Lupus Therapy Monitor in China due to increased client demand
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Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
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South African Grant Recipients in the Spotlight
In the latest Pulse of the People™ study in South Africa we examined attitudes and opinions of country direction, delivery of government services and opinions of leadership among those who are receiving social grants from the government and those who are not.
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The Evolution of Marketing Mix Modeling… and Hopefully the Wonks That Follow It
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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Labor Benefits From Lacklustre Turnbull Government in Australia - Fairfax Ipsos Poll
The Labor Party is ahead of the Coalition in the March Fairfax Ipsos Poll, released today, while Prime Minister Malcolm Turnbull’s approval rating fell to its lowest level since becoming PM.