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Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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November 2024: Consumer confidence declines globally for first time since March
Sentiment is largely up in Latin America, more mixed in the Middle East and Africa according to the Ipsos Global Consumer Confidence Index for November 2024
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The people of Brazil: A new approach to understanding context, homes and the new Brazilian family
Brazil is experiencing significant demographic and social shifts, impacting family structures and household compositions. Recognising and adapting to these new realities is crucial for fostering genuine connections and avoiding outdated assumptions.
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Are they really that liberal and progressive? How the complexity of Gen Z challenges market understanding
Gen Z presents a complex and nuanced picture. While often perceived as uniformly liberal and progressive, Gen Z exhibits significant internal diversity, particularly across gender lines. We look at what this means for marketing approaches.
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Corporate reputation: ESG, polycrisis and polarisation
Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.
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Basic rights denied: Brazilians' concerns as a reflection of society
Retrospective analysis of Brazilian’s key concerns is increasingly important for understanding the context in which the public, private and non-governmental sectors operate. We outline the current top concerns facing the country.
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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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October 2024: Consumer confidence up in Asia and Latin America
Sentiment declines in Europe; the overall Ipsos Global Consumer Confidence Index remains flat
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.