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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Responding to the Inclusion Imperative
Expectations for governments and organisations to act on the challenge of inclusivity has risen from citizens and consumers. It is no longer an activity relegated to the notes in an Annual Report but is an imperative for societies and brands.
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Ipsos Update - December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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COP26 - Myth-busting the global climate of opinion
In a continued quest to bring the voice of global citizens to the debate surrounding climate change and sustainability, Jessica Long and Pippa Bailey were invited to present in the Blue Zone at COP26 in Glasgow, where they shared Ipsos data from across the globe to help bust three myths.
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.