Responding to the Inclusion Imperative

Expectations for governments and organisations to act on the challenge of inclusivity has risen from citizens and consumers. It is no longer an activity relegated to the notes in an Annual Report but is an imperative for societies and brands.

D&I, diversity, inclusion | Ipsos

Ipsos believes that we have a responsibility to help organisations and the public to understand opinion, behaviours, and the trends on gender and diversity. Our work includes the use of varied methodologies to capture perceptions and experiences on a wide scope of topics, including the role of the media and advertising, family and child rearing, health, and the workplace.

While many of these studies are conducted to help guide global institutions, governments, and companies in their actions, we also fund our own research on topics of importance. Further, we have built a team of experts on issues of gender and intersectionality, which ensures that the questions we ask are appropriate, the analysis relevant, and the recommendations impactful.

A selection of our publicly released work is provided below. Please get in touch if you wish to explore our experience or wish to discuss how shifting opinions on diversity, inclusivity and intersectionality is impacting your organisation.

Diversity and Inclusion | Being Woman | Women in the Workplace
Women in Advertising and the Media | Women and Covid | Gender Identity

Diversity and Inclusion

Ipsos helps brands and organisations understand the expectation and reaction of societies on issues diversity and inclusion. But we also look inward at how we conduct research to ensure we are reflecting the publics that we are surveying.

I can't breathe | Ipsos Consumers want deeper social-justice commitments from brands | Ipsos


Conducting Representative Research Online: Diversity in the U.S.

Most comprehensive Diversity and Inclusion report ever to track UK company progress

Inequalities around the globe | Ipsos | King's College London | The Policy Institute Alone, together | Ipsos | British Business Bank

Being Woman

‘Being Woman’ is a self-funded study driven by the Ipsos’ Centre of Curation. It has already been completed in the US, France and China. The aim is to look at a cultural perspective of femininity and empowerment and provide brands with a better understanding of how to connect and communicate with women across different cultures.

Being Woman | Ipsos Being Woman | Ipsos

Ipsos brings its experience and knowledge on behaviours to the issues of gender. One example is our unique approach and model to understanding women’s empowerment:

#IWD2019: Re-conceptualizing Women's Empowerment | Ipsos Women and water: a ripple effect | Ipsos

Women in the Workplace

Ipsos works with clients and organisations to understand the perception and experiences of women in the workplace. We are proud to partner with the Women’s Forum to conduct their annual barometer focused precisely on the issues facing women in the workplace:

Women's Forum barometer G20 | Ipsos

Our research conducted for International Women’s Day has also delved into the opinions and attitudes of gender equality in the workplace:

International Women's Day 2020 (IWD) | Ipsos | King's College London | Global Institute for Women's Leadership

Women in Advertising and the Media

Ipsos appreciates the impact and role of the media and advertising in shaping opinions of oneself and others. We are proud to be a member of the Unstereotype Alliance and support the work done to eliminate stereotypes:

Positive impact of intersectionality in advertising | Ipsos | Unstereotype Alliance Women in advertising | Ipsos

Advertising 2021: Cultural fluency, gender & people of color

Women and Covid

Whether it be the workplace, home life or family life, the Covid-19 pandemic has been disproportionately challenging for women around the world. The pandemic has also taken a toll on women’s mental health and well-being, particularly women of lower income and those with children in the home. Ipsos has been assessing and speaking out about the need to support women as a priority for recovery.

Violence against women during Covid-19 | Ipsos | Women Count Women and Covid |Ipsos

Women and covid vignettes | Ipsos Ipsos survey confirms that COVID-19 is intensifying women’s workload at home | UN Women | Ipsos

How Covid-19 is threatening  women’s long-term physical  and mental health | AXA | Ipsos

International Women's Day 2021 | Ipsos | King's College London

Gender Identity

The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself. Ipsos regularly investigates the shifting and pervasive opinions about gender identity and issues and experiences of discrimination:

LGBT+ Pride 2021 Global Survey | Ipsos Gender identity and sexual orientation differences by generation | Ipsos

What the Future | Gender | IpsosGender means more than you think it does

How we research a changing gender landscape

The future of gender is increasingly nonbinary



Transgender and discrimination in Britain | Ipsos Global attitudes toward gender 2020 | Ipsos

The Body Shop | Global Self Love Index | Ipsos

Ipsos Gender Balance NetworkAt Ipsos, we not only help our clients, but we are also committed to action within our own workforce, with policies and actions to ensure our teams reflect the societies in which we operate.

The Ipsos' Gender Balance Network is dedicated to supporting and inspiring women to advance their careers at Ipsos. We partner with external and internal leaders to progress gender equality, the network operates in over 20 markets and its core pillars are:

  1. Amplify the Voice of women – increasing internal connections and external visibility
  2. Professional Development – arm women with skills and capabilities they need to achieve their potential
  3. Influential Voice to the Business – to make an impact local policy decision making on gender diversity.