Ipsos believes that we have a responsibility to help organisations and the public to understand opinion, behaviours, and the trends on gender and diversity. Our work includes the use of varied methodologies to capture perceptions and experiences on a wide scope of topics, including the role of the media and advertising, family and child rearing, health, and the workplace.
While many of these studies are conducted to help guide global institutions, governments, and companies in their actions, we also fund our own research on topics of importance. Further, we have built a team of experts on issues of gender and intersectionality, which ensures that the questions we ask are appropriate, the analysis relevant, and the recommendations impactful.
A selection of our publicly released work is provided below. Please get in touch if you wish to explore our experience or wish to discuss how shifting opinions on diversity, inclusivity and intersectionality is impacting your organisation.
Diversity and Inclusion
Ipsos helps brands and organisations understand the expectation and reaction of societies on issues diversity and inclusion. But we also look inward at how we conduct research to ensure we are reflecting the publics that we are surveying.
‘Being Woman’ is a self-funded study driven by the Ipsos’ Centre of Curation. It has already been completed in the US, France and China. The aim is to look at a cultural perspective of femininity and empowerment and provide brands with a better understanding of how to connect and communicate with women across different cultures.
Ipsos brings its experience and knowledge on behaviours to the issues of gender. One example is our unique approach and model to understanding women’s empowerment:
Women in the Workplace
Ipsos works with clients and organisations to understand the perception and experiences of women in the workplace. We are proud to partner with the Women’s Forum to conduct their annual barometer focused precisely on the issues facing women in the workplace:
Our research conducted for International Women’s Day has also delved into the opinions and attitudes of gender equality in the workplace:
Women in Advertising and the Media
Ipsos appreciates the impact and role of the media and advertising in shaping opinions of oneself and others. We are proud to be a member of the Unstereotype Alliance and support the work done to eliminate stereotypes:
Women and Covid
Whether it be the workplace, home life or family life, the Covid-19 pandemic has been disproportionately challenging for women around the world. The pandemic has also taken a toll on women’s mental health and well-being, particularly women of lower income and those with children in the home. Ipsos has been assessing and speaking out about the need to support women as a priority for recovery.
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself. Ipsos regularly investigates the shifting and pervasive opinions about gender identity and issues and experiences of discrimination:
At Ipsos, we not only help our clients, but we are also committed to action within our own workforce, with policies and actions to ensure our teams reflect the societies in which we operate.
The Ipsos' Gender Balance Network is dedicated to supporting and inspiring women to advance their careers at Ipsos. We partner with external and internal leaders to progress gender equality, the network operates in over 20 markets and its core pillars are:
- Amplify the Voice of women – increasing internal connections and external visibility
- Professional Development – arm women with skills and capabilities they need to achieve their potential
- Influential Voice to the Business – to make an impact local policy decision making on gender diversity.