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Understanding retail psychology to maximize conversions
Retail psychology looks at how consumer spending is influenced, so it is important to provide an in-store experience that is both on-brand and relevant to your audience. To achieve a good conversion rate, marketing needs to be targeted at the right audience so that potential shoppers expect what is being offered in terms of physical product and brand personality. By finding out exactly who your audience is, you can better influence their spending habits. Brand identity is therefore essential, and every element of a brick and mortar outlet contributes to this. Using a mix of the visual merchandising and sales techniques explained below, will help turn shoppers into lifelong customers.
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Spotlight: Saudi Arabia Travelers Report
As part of the Spotlight Series, the Saudi Arabia Travelers Report reveals the locals' travel habits.
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Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
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[WEBINAR] Thinking Green: Consumer Perceptions on the Future of Packaging
From the latest United Nations report on climate change, to the plastic straw bans taking effect in cities all over the world, concerns about our planet’s health are top of mind for many people.
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National Portrait Gallery signs new contract with Ipsos Retail Performance
Long-standing client, the National Portrait Gallery, has renewed its footfall counting contract with Ipsos Retail Performance for another year.
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The Future of Mobility - Shared Mobility
The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.
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[EVENT] CMA Awards Show & Gala 2018
November 23, we delighted and honoured to have Ipsos’ Ross Hugessen be among the prestigious judges of the 2018 Canadian Marketing Association Awards.
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[EVENT] Most Influential Brands in South Africa
November 16 - Please join Ipsos for the inaugural release of the MIB survey results in South Africa.
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[WEBINAR] The Cure for Infobesity
We live in an age of infobesity, where organizations are drowning in data but lacking the time and resources to identify real insight that drives decision-making.
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The Evolution of Shopper Behaviour in 2018
Brands need to connect with shoppers in the moments that matter most.