Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence.
The Most Influential Brand Study reveals key dimensions that define and determine the most influential brands in South Africa.
Join us and our panel of representatives from these influential brands as we explore which brands influence the lives of South Africans the most, and why. We will be focussing on the difference between brand hype and real brand influence, and exploring the key dimensions that make up influence to assess how brands can make a real impact in the lives of South Africans.