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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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2016-2017: The Year of Disruptive Elections - August 2016
Early in June, Ipsos presented at a seminar in Paris looking ahead to the forthcoming elections in the United States and France. The event, hosted by the US Embassy, saw Brice Teinturier (Ipsos Public Affairs, France) and Clifford Young (Ipsos Public Affairs, USA) describe the prevailing mood in their respective countries and what this means for the political scene.
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Brexit Reaction: What Are the Consequences of UK Leaving the EU?
The UK’s vote to leave the EU was a shock across the continent and beyond, and this survey shows it’s still something that many are coming to terms with. But there is not wholesale panic – in fact fears of a “domino effect” seem to be receding.
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Ipsos Update - July 2016
This is the July edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Cracking Social: How To Connect Meaningfully With Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Understand And Improve The Wellbeing At Work
Wellbeing at work is a growing challenge for companies struggling with an unpredictable economic environment and in that perspective, more and more become dependent from their employees’ willingness to go the extra mile. Encouraging ‘wellbeing at work’ by developing active policies in this area positively impacts employees engagement and eventually companies sustainable performance. In our 2016 research, a little bit more 7 out of 10 employees overall are positive about their wellbeing at work.
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European Affluent Urge to Consolidate EU-ties
The European affluent are generally more positive towards their country’s membership of the European Union than the non-affluent.
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It’s Nativism: Explaining the Drivers of Trump’s Popular Support
A year ago who would have believed it—Trump the presumptive nominee for the Republican party! For the longest time, most expected Trump would implode. But to the prognosticators chagrin this did not happen.
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Bringing Cultural Nuances To Life
This book has been initiated to help Ipsos researchers in their international projects. At the analysis stage, it provides cultural insights which can enlighten the results. But also from a technical perspective, when preparing a qualitative study design, it aids in the consideration of local constraints (such as scheduling, sample composition, geographical coverage).