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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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2018 US Politics - 23% of Americans report that healthcare is the most important problem facing the US today (November 14)
Following the midterm elections, President Trump's approval rating remains steady.
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Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
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Ipsos Update - November 2018
November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
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2018 US Politics - President Trump's Approval Rating Remains Stable at 41% Among all Americans (October 31)
Turnout will be likely be the deciding factor in which party wins the House and Senate in next week's election.
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Flair Brazil 2019 - The Sound and The Noise
Brazil’s recent history has been a series of monumental events. All facts typical of traditional historiography, especially political and economic facts, may easily illustrate the country’s last few years.
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[EVENT] American Democracy Conference
On November 29, don’t miss your opportunity to hear from Ipsos’ Clifford Young who will be speaking at the 2018 Annual American Democracy Conference by the UVA Center for Politics.
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2018 US Politics - Two Weeks Until the Midterm Elections (October 24)
In this week's generic congressional ballot, Democrats have a seven-point lead over Republicans among likely voters.
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[EVENT] Canadian Public Relations Society
November 21 - Communication is the foundation upon which we build reputation, acquire customers or gain political allies. Effective communication can mitigate challenges and crises, change attitudes and behaviors, drive societal shifts, and grow businesses.
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The public's Brexit predictions
A major new Ipsos survey conducted in partnership with the Policy Institute at King’s College London and UK in a Changing Europe reveals what the public think will happen in the Brexit negotiations, and the impact of leaving the EU on key issues over the following five years.