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Video Analysis and the Future of Total Understanding
Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research.
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Brazil Pulse - 95% of Brazilians Think that the Country is Heading in the Wrong Direction - June 2017
June’s data of Pulso Brasil captured the full plea bargainning impact of JBS’s businessman -Joesley Batista - on the public. The scenario of hopelessness continues to increase - 95% of Brazilians believe that the country is in the wrong direction.
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Ipsos Update - July 2017
Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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Online Video Adverts : The Influence of Context in Taiwan
Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.
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2017 US Politics - Trump at the Precipice (May 24)
In the latest Reuters/Ipsos Core Political, President Trump's job approval reaches a new low.
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[WEBINAR] Applied Behavioural Science, The Sequel
On June 16, join us for this complimentary webinar during which we continue exploring ways Behavioural Science can be applied in a market research context.
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[EVENT] Yale’s Rethinking Marketing & Insights: Behavioural Economics Immersion
On June 13, join Ipsos’ expert in behavioural economics, Namika Sagara, Ph.D., who will be among the distinguished faculty leading a three-day, hands-on programme designed for senior executives wanting a solid grounding in behavioural economics framework that produces results.
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Brazil Pulse - April 2017
The perception that the country is heading in the WRONG direction grew 5% in the past 3 months: it went from 87% in February to 92% in April, index that is close to April 2016 93%, at the climax of President Dilma’s impeachment process.
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The Evolution of Marketing Mix Modeling… and Hopefully the Wonks That Follow It
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…