[EVENT] Yale’s Rethinking Marketing & Insights: Behavioural Economics Immersion

Join Ipsos’ expert in behavioural economics, Namika Sagara, Ph.D., who will be among the distinguished faculty leading a three-day, hands-on programme designed for senior executives wanting a solid grounding in behavioural economics framework that produces results.

Using 15 years of experience in behavioural economics research and consulting background, Namika will help you understand how to apply behavioural economics to market research and marketing. Participants will leave with an understanding of how behavioural science concepts like goals, beliefs or context can dramatically impact consumer research. She will discuss how to design research to uncover actionable insight, even when consumers themselves do not know what is driving their own behaviour.

Ipsos is dedicated to advancing behavioural economics and behavioural science in the market research industry. As a founding member of the Yale Centre for Customer Insights (YCCI)-Ipsos Think Tank, we aim to develop and conduct research and experiments on the practical application of behavioural economics principles in key areas of consumer marketing.

For course details or to enroll now, please visit the Yale website.