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Global Consumer Confidence Holds Steady at 49.9 in November
Swedish consumer confidence falls below 60 for the first time in nearly two years. Saudi Arabia regains a value over 60 for the first time in more than two years.
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
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Flair Russia 2019 - The Time of Adjustments
For decades Russia has been at the forefront of world affairs, geopolitical issues, and international news. This first edition of Ipsos Flair Russia is all about its people, their aspirations, their expectations, and their everyday life.
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Flair Brazil 2019 - The Sound and The Noise
Brazil’s recent history has been a series of monumental events. All facts typical of traditional historiography, especially political and economic facts, may easily illustrate the country’s last few years.
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The Healthy Ireland Survey 2018
The Healthy Ireland Survey 2018 provides a detailed overview of health in Ireland, looking at smoking, tobacco packaging, alcohol, diet and nutrition, general health, oral health, health service utilisation, and health behaviours and inequalities.
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National Portrait Gallery signs new contract with Ipsos Retail Performance
Long-standing client, the National Portrait Gallery, has renewed its footfall counting contract with Ipsos Retail Performance for another year.
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The Evolution of Shopper Behaviour in 2018
Brands need to connect with shoppers in the moments that matter most.
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[WEBINAR] Behavioural Data in a Survey World
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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[EVENT] IIeX Behaviour 2018 in Chicago
From November 7 to 8, Ipsos is delighted to be presenting at this year’s IIeX behavioural science conference.