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2015 China Luxury Forecast
Positive consumer dynamics will continue to drive Chinese shoppers as the world’s number one luxury force. The China Luxury Forecast surveys luxury consumers in the mainland China and Hong Kong. This is the most detailed survey in Greater China looking at the behaviors and attitudes in the luxury sector.
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Crowd Sourcing
Crowdsourcing is typically an online effort to obtain information, ideas, content, services or input from a large group of people for a specific project or initiative, either paid or unpaid.
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Achieving successful distribution in emerging markets
Manufacturers essentially determine their sales volume and success in a given market through the distribution channels they choose to sell products and services to clients. Many foreign companies operating in emerging markets, however, seem to lack basic knowledge about designing efficient distribution channels for these very specific markets, which limits their commercial potential.
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At Home And On The Go With The Millennials
Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today’s young adults are no different. As they come into their own, the Millennial generation – ages 18-31 for this study – faces a set of challenges that reflects the new realities of our economy and technology.