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North America - Primary Consumer Sentiment Index - June 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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2017 US Politics - 38% of Americans Approve of Trump’s Handling of the Presidency (June 7)
In the latest Reuters/Ipsos Core Political, President Trump is again facing an up-tick in his disapproval numbers.
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What Worries the World - May 2017
New global poll finds unemployment remains the top issue globally. New study finds the majority of people across 26 countries think that their country is on the wrong track — South Africa, Mexico, Brazil, South Korea, Italy and France are the most concerned.
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2017 US Politics - Trump and Congress Continue to Suffer in Domestically Focused Approval Ratings (May 31)
In the latest Reuters/Ipsos Core Political, healthcare and terrorism are top priorities for Americans.
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[WEBINAR] Stop Wasting your Money on Customer Journey Mapping
On June 27, join us to discover why using design thinking principles and applied behavioural science, Ideal Customer Experience (ICE for short) is a comprehensive proven approach to bridging the gap between knowing and doing.
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2017 US Politics - Trump at the Precipice (May 24)
In the latest Reuters/Ipsos Core Political, President Trump's job approval reaches a new low.
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"African Women" Ipsos Study: Women as Key Drivers of the African Economy
On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
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Ipsos in Korea joins CSR movement
Ipsos plans to continue to serve the community and make a difference.