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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Ipsos Update - June 2018
June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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2018 Summer Holiday Plans Among Europeans, Americans and Asians
Europ Assistance releases its 18th annual Barometer on Summer holidays, focusing on Europe's, America's, and the first time Asia's holidays plans. In 2018, summer holiday plans are consolidating in all countries with a stable budget in Europe and the United States while increasing in Brazil. Millennials are disrupting traditional practices giving new strength to alternative lodging and online reviews. Social media are becoming a holidays must-have for Asia, the United States and Brazil while Europeans disconnect more easily.
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[EVENT] The Future of Research: New Solutions to Old Problems
Join us in Edinburgh from 6pm on 21 June 2018 to take a tour with us through some of the latest innovations in research.
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[WEBINAR] Behavioural Science Principles for Better Digital Advertising
On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018 in the UK
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
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[WEBINAR] Unpacking the Potential of Affluencers
On June 11, join us for our complimentary webinar as we explore the ever-evolving Travel segment and uncovering insights based on the Ipsos Affluent Survey USA and our recent travel-focused re-contact study.
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Investment-linked plans in Indonesia: Perspectives on a growing market
Indonesia’s market for regular payment investment products has been growing fast, indicating an appetite for long-term financial planning within the country’s growing middle class. Our new industry report from Ipsos Business Consulting in Indonesia reveals how this trend is creating opportunities for various players within and outside of the traditional finance industry.
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Flair Italy 2018 - A Country in Search of Identity
This is the eighth edition of Ipsos Flair Italy. Once again we have reported what is happening in the country, including the reactions of Italians and how they feel about their place in the world.
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[WEBINAR] Autonomous World: How It Will Impact Your Industry
On May 29, join Ipsos for a complimentary webinar featuring exclusive new research and a panel of experts who will game out some scenarios and implications for brands in the fast food, consumer packaged goods industries and beyond.