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The biggest issues currently facing corporate communicators
Fractured media environment, employee brand, internal communications and talent acquisition, purpose and CSR, Brexit...
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Employer branding – corporate reputation and the war for talent
Having a strong employer brand is crucial to corporate reputation, giving companies not only a recruitment edge in the growing talent war but also the highest-quality long-term ambassadors to deliver on their brand promises. Employees are more demanding than ever when it comes to what they expect from their employer but this is not purely down to Millennials; employees at all life stages want a career with a deeper purpose. Getting it wrong and failing to deliver on the employee brand expectation can have consequences that extend well beyond employees; consumers too are demanding more from corporates.
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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
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Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
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Communicating with Millennials – attitudes and beliefs within the ‘echo-chamber’
Millennials can be challenging to communicate with, but corporate comunicators often do not think in terms of age, but rather attitudes and behaviours. The most worrying phenomenon concerns ‘echo-chambers’. Millennials trust companies and engage with those that are transparent, responsible and have something to say. however, true loyalty is hard to achieve.
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What Worries the World - November 2017
Global poll finds that unemployment continues to be the lead worry around the world.
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2017 US Politics - More Americans Now Believe that the US is Heading in the Right Direction (November 29)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 38%.
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Brazil Pulse - 95% of Brazilians Believe Brazil is Heading in the Wrong Direction - November 2017
The country is still heading in the wrong direction to 95% of Brazilians, repeating the result of previous months. This confidence decline in Brazil was trigged in January 2015 and stabilized at very high levels since then.
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2017 US Politics - 24% of Americans Believe the US is Heading in the Right Direction (November 22)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 36%.
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2017 US Politics - President Trump’s Approval is 37% (November 15)
Terrorism (20%) and healthcare (19%) remain the top concerns of Americans.