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Bringing Cultural Nuances To Life
This book has been initiated to help Ipsos researchers in their international projects. At the analysis stage, it provides cultural insights which can enlighten the results. But also from a technical perspective, when preparing a qualitative study design, it aids in the consideration of local constraints (such as scheduling, sample composition, geographical coverage).
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Taking Responsibility - Marco Pietrobono
Today, the focus is on the Marco Pietrobono charity in Italy.
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Half of People Believe UK Will Vote to Leave the EU
With the British referendum on European Union (EU) membership on 23 June rapidly approaching, a new poll from Ipsos reveals that half (49%) of Europeans in eight other EU countries believe that Britain will vote to leave the EU.
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The Economic Pulse of the World - April 2016
The national economic assessment average is showing signs of recovery. With positive gains for a second month in a row, 38% of global citizens view their current economic situation as “good”, up one point since last sounding.
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Food Trends in Italy
Presented at the Tutto Food conference, the largest Food Trade Fair in Italy, this report into current and future Italian food trends suggests fresh food will remain popular and predicts that online spending will increase.
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Who Will Win the Race to Treat NASH?
Non-alcoholic Steatohepatitis, or NASH, is a liver disease characterized by rising prevalence, low diagnosis and a lack of therapies approved for treatment. All of these factors combine to make NASH a priority for the healthcare industry – and, potentially, a multi-billion-dollar market. Accordingly, the race is now on among several pharma companies to develop the first effective pharmacotherapy to treat NASH.
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The Economic Pulse of the World - March 2016
The average global economic assessment of national economies surveyed in 25 countries is up one point with 37% of global citizens rating their national economies as ‘good’.
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The Economic Pulse of the World - February 2016
As a result of unstable markets around the world, and continuing decline of China and the Eurozone, the global national economic average (36%) is down 4 points to its lowest assessment score since September 2013. All of the regions experienced decline this month except for the Middle East/Africa (46%), where there was no change in the average.
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Chinese Travel And Tourism Growing
A recent survey on Chinese outbound tourism showed that more than a third of Chinese tourists considered travel as important as love and marriage, family wealth, career development, learning and education, healthcare, and child growth.
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The Economic Pulse of the World - January 2016
After 3 months without movement, the global average for national economic assessment is up one point this month, with four in 10 (41%) respondents rating the current economic situation in their country as “good”. This is the first month with a positive gain for the national assessment average since July 2015.