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Thailand's poultry industry
Agricultural and food industries are crucial to Thailand's aim to be the "kitchen of the world", a key government policy. Thailand was the world's 12th largest food exporter last year, with total shipments of 90bn baht (US$2.9bn) according to the National Food Institute. The Office of Agricultural Economics (OAE) expects the value of food exports to exceed 1 trillion baht this year.
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Thailand poised as the next luxury shopping destination
Recently, Thailand has indicated interest in capturing the opportunities for growing the luxury retail sector via the volume of tourist shoppers and growing local middle class. In a global survey by MasterCard, it was found that Bangkok visitor spending contributed to annual USD 14.4 billion dollars, ranking 4th globally in visitor spending.
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How Well Do You Really Know Your Concept?
The number of concepts tested at the early stage of the innovation process has increased dramatically over the years and still innovation success rates have not improved.
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Flair France 2011 - A Society Of "Extra-Lucids"
Launched in 2005, Ipsos Flair grew from a desire to combine the six types of expertise Ipsos offers (Marketing, Advertising, Media, Opinion, Customer Relations Management, Data Collection, Data Processing and Distribution), with a view to presenting a vision of society founded on an observation and interpretation of the behaviors, attitudes and opinions of consumer-citizens.