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[Webinar] Connected Health: The Physicians' View
On September 6, join us for a webinar where we’ll reveal findings from our 18-country primary care physician study on perceptions of connected health.
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Sticky Apps and the 5 Golden Rules
In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky.
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US Affluents and Financial Services
In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.
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Taking Responsibility - Ipsos Showing its Pride
Ipsos now has two Out@Ipsos chapters, and both locations have been busy organising several events to bring Ipsos employees from all walks of life together to celebrate the achievements and contributions of the LGBT (lesbian, gay, bisexual and transgender) community.
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Device Agnostic Surveys a Necessary Evolution 2017
What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.
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To Qual or to Quant? That is the Question
When winter wind gives way to summer sun, Chicago’s sidewalk cafés and rooftop bars reopen to much celebration. Family, friends, and coworkers meet up for a drink, a snack, or simply to people-watch.
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Conquering Complexity: The coming revolution in oncology biomarker testing
Despite the advent of targeted therapies and the associated rise in the use of companion and complementary diagnostics, we are only just emerging from the initial exploratory stages of oncology biomarker testing. As will be argued in this paper, we are on the cusp of a much more radical revolution, and the molecular diagnostics landscape is set to change dramatically in the coming decades. It is crucial that any company entering this space prepare for this imminent upheaval and plan their launch strategy accordingly.