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Ipsos & Pringles: A Success Story
The power of audience research to support the pursuit of convention-breaking creative ideas.
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5 lessons 5 years after the coronavirus crisis
Melissa Dunne breaks down some hard-won insights half a decade after the COVID-19 pandemic sent the world into hard lockdown.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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[Webinar] KEYS- Where Next on ESG?
Is ESG at a crossroads? Our next KEYS webinar is devoted to understanding the real state of ESG in business today, setting out the key things we need to get right.
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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With the acquisition of Ipec, Ipsos strengthens its Public Affairs business and reinforces its position in Brazil
Acquisition announcement from Ipsos.
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February 2025: Consumer confidence stable following last month’s uptick
Sentiment is mixed in both Latin America and Europe.
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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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The factors driving anti-incumbent anger
In seven charts, Melissa Dunne look at how everything from inflation to nostalgia to DEI could lead to more leaders being ousted from office in the year ahead.