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January 2024: Consumer confidence continues to rise in Europe
Sentiment also up in Asia Pacific, while it is more mixed in Latin America.
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Data Dive: Shoppers noticing shrinkflation, skimpflation amid the cost-of-living crisis
People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.
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Ipsos Encyclopedia - Product Testing
Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.
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Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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In Brazil, household appliances and electronics will be the most sought-after categories during Black Friday 2023.
A survey conducted through the "Conectad@s" online community with 170 participants reveals that household appliances and electronics are the categories of greatest interest in Brazil where Black Friday remains a great commercial event.
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The power of hybrid communities
Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.
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Ipsos Encyclopedia - Questionnaire Design
At the core of survey research is our goal to find out more about people.