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Australian 2016 Trends Wrap Up
Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
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"Why Do I Like Pillows?" - Understanding What Customers Want
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
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Great Expectations 2016 - Are Service Expectations Really Rising?
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.
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Most Canadians Expect Companies to Support Causes and Make a Profit
New Ipsos study reveals how Canadians feel toward cause marketing. Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations.
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World Luxury Tracking - Acceleration, Transformation, Adaptation: Time for Individuality!
World Luxury Tracking is the leading international study for the luxury market. Every year, this survey examines trends on mature and emerging markets and helps brands better understand the expectations of consumers.
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American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source
A majority (69%) of parents are comfortable with content kids are exposed to on streamed video subscription services.
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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It’s happening now. Marketers must adapt quickly or risk losing touch with their consumers.
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Business Travel Risks On The Rise Say Decision-Makers
In October 2016 Ipsos surveyed 1,119 people who organise, influence, or are responsible for, their organisation’s travel and risk mitigation policies.
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Ipsos Has Developed a New Psychographic Segmentation of Moms In Russia
Ipsos has created a new moms psychographic segmentation V2, which will help to understand modern moms with children up to 4 years. This new psychographic segmentation of moms V2 (Value & Values) is based on Baby Index research data.