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Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
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Reader’s Digest Most Trusted Brands in Canada Revealed for 2017
Nine in ten Canadians (93%) say they tend to buy from companies they trust more.
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Kenya: 2017 Poll a Two-Horse Race
With less than two years to the next election, the Presidential contest is shaping up as a clear two-horse race between President Uhuru Kenyatta and Cord leader Raila Odinga.
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Digital Innovation in Banking: Outsource and Let the Tech Pros Take the Reins
Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers.
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[WEBINAR] #NoMoreBoringSurveys - When & How to Gamify Your Research
Join us, on January 31, for a complimentary webinar case study illustrating when & how to gamify your research.
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Australian 2016 Trends Wrap Up
Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
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"Why Do I Like Pillows?" - Understanding What Customers Want
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
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Great Expectations 2016 - Are Service Expectations Really Rising?
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.
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Most Canadians Expect Companies to Support Causes and Make a Profit
New Ipsos study reveals how Canadians feel toward cause marketing. Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations.