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Reflection on Rio Olympics Marketing: Ad Performance Evaluation
Event marketing has been proved to be very effective by many enterprises, and Olympics in particular, as the world's most famous sports event, has unmatched marketing value either to sales or brand building and enhancement, as was proved by Yili, Lenovo, and Coca Cola during the 2008 Beijing Olympic Games.
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American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source
A majority (69%) of parents are comfortable with content kids are exposed to on streamed video subscription services.
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How Millennials Of Europe Will Shape Tomorrow's Payments Landscape
Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.
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MENA Digitised - Exploring the Tech Trends Shaping the Region
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
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Digital Advertising - Measure the Metrics That Matter
When you’re making important decisions, you need to be sure you’re focusing on the right things.
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Ipsos Has Developed a New Psychographic Segmentation of Moms In Russia
Ipsos has created a new moms psychographic segmentation V2, which will help to understand modern moms with children up to 4 years. This new psychographic segmentation of moms V2 (Value & Values) is based on Baby Index research data.
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The Reputation Council report 2016
In this edition we ask council members to describe the most important corporate traits required if an organisation is to stand a fair chance of recovering from a crisis; talk to members about whether they can credibly identify and measure the reputation risk their organisations face; examine the critical issue of cyber crime; and look into the use of social media among Council members.
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Emotion, Attention and Memory in Advertising
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour. So emotion-based advertising can be highly effective, but to be truly effective it needs to be more than just a good story.
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Cybercrime and Corporate Reputation: Business and Public Perspectives
Cybercrime in the UK is identified as top reputational threat, but companies not seen as being on top of it. Cybercrime is a growing and evolving threat for businesses. More worryingly, across different industries it takes an average of 100 days for companies to detect a potential breach and sometimes a threat will not be identified at all, according to Gordon Morrison of Tech UK.
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New I-Say Panel in Japan
Migration of Ipsos in Japan's online panel onto RAES/Ipsos Interactive Services Global ecosystem.