How Millennials Of Europe Will Shape Tomorrow's Payments Landscape

Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.

The author(s)

  • Hugh Good Ipsos Marketing, UK
  • Chris Ralph Ipsos Loyalty, UK
  • Amy Zhong Ipsos Loyalty, UK
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Millennials and their tech

  • 46% of UK millennials use an iPhone
  • 68% of German millennials use a laptop or PC
  • 9% of Italian millennials use a wearable

 

Anyone familiar with millennials as a demographic will know that one of the defining features of this population is its comfort with digital technology. Millennials are the first true digital natives and, not surprisingly, they have quickly adopted the current pinnacle of digital evolution – the smartphone.

 

  • 68% of Dutch millennials agree they couldn't live without their smartphone
  • 75% of UK millennials like technology that allows them to tailor things to fit their needs
  • 80% of Italian millennials agree that technology gives them more freedom of mobility

 

Social millennials

Alongside the boom in digital communication, and supported by it, social networking is the othergreat behavioural shift that  millennials have pioneered.

  • 60% of Italian millennials agree that social media is an essential method of communication
  • 50% of Dutch millennials have concerns about the amount of information available about them on social media
  • 50% of German millennials agree that social media is an essential method of communication

 

Millennials and their money

With behaviours and barriers shifting so dramatically among the world’s first truly digital generation, we wanted to understand how their financial attitudes and behaviours might be changing as they benefit from new technologies and new functionality in payments and financial management.

  • Only 6% of Dutch millennials use cheques VS. 70% in the US
  • 15% of German millennials use cheques VS. 28% of Italians

 

How millennials like to pay

Millennials have already shown themselves to be comfortable with the emergence of new technologies in finance and their financial behaviour with regards to payments reflects this.

  • 70% of German millennials pay for grecories with cash VS. 61% by cash
  • 1 in 11 British millennials are now paying for car parking using mobile payments
  • 50% of Italian millennials send international payments, with 20% paying with mobile
  • 53% of Dutch millennials who use public transport pay on card VS. those 18% who use cash
  • 68% of the UK millennials that pay their utility bills use direct debit, with 17% using bank transfer
  • 29% of German millennials who send international payments, use PayPal for this

 

How millennials like to be paid

So if the picture of money out is mixed, how do millennials in Europe like to receive payment – what are their money-in preferences?

  • 76% of Italian millennials receive their salary by bank transfer, with 11% being paid in cash 
  • 20% of Brits still receive gifts of money or a loan by cheque from someone they know personally or socially
  • 63% of German millennials sell goods online, 46% by PayPal but 67% by bank transfer

 

Millennials and mobile payments

We’ve already seen that millennials, particularly those in Italy are beginning to embrace the idea of mobile payments.

Current mobile payment users

 

Freedom to choose

If, as we have seen, millennials value the liberating nature of technology and the way they can tailor it to support their lifestyles, the converse is also true.

 

 

Millennials and the future

While millennials have shown some reluctance to get to grips with mobile payments as they stand now and have indicated that security is their primary concern, there is strong evidence that they are interested in new ways of verifying payments that draw on emerging technologies to enhance security.

  • more than half of millennials in all four countries surveyed agreed that they "would like to be able to make instant payments"
  • 56% of German millennials would like to be able to make instant payments to others and pay bills, regardless of who they bank with
  • 71% in Italy agree they would like to be able to see their available balance to spend when making a mobile payment
  • 42% of Dutch millennials would prefer to use fingerprint scan to pay by mobile
  • 42% of British and German millennials agree that they would use eye scans to verify payments

The author(s)

  • Hugh Good Ipsos Marketing, UK
  • Chris Ralph Ipsos Loyalty, UK
  • Amy Zhong Ipsos Loyalty, UK

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