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Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
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What does digital transformation mean for retail?
Nobody can deny it’s been a tough year for the high street, with a number of once-successful brands either fighting for survival or shutting their doors for good. Even those who are faring comparatively well – often by developing a strong omnichannel offer – are no doubt all-too-aware of their vulnerability in a challenging environment.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Human Curation in an AI world
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
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[EVENT] Social Intelligence World 2018
Welcome to #SIWorld2018 - A one-day event dedicated to everything social data and insights in London.
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Ipsos Update - November 2018
November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
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Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio
Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
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[EVENT] MAPOR Annual Conference
On November 16-17, join Ipsos at this year’s annual conference hosted by the Midwest Association for Public Opinion Research.
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[WEBINAR] The Cure for Infobesity
We live in an age of infobesity, where organizations are drowning in data but lacking the time and resources to identify real insight that drives decision-making.
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[EVENT] Ottawa Civic Tech Hacknight: Populism & Fake News
November 13 - What do Theresa May, Donald Trump and Collin Kaepernick have in common? They are all the result of social forces and shifts that are re-shaping our politics, our news and our expectations of the private sector.