Businesses today are bombarded with information from a complex set of sources: ongoing research programs, archives of past research reports, business analytics, transactional data, industry reports, incoming data feeds, competitive activity, social media data and much more.
It is a veritable explosion of data, creating unique challenges for organisations to manage, let alone harness the data for insights and action.
This is the premise of infobesity: we are information rich but knowledge-poor.
We believe that Human Curation:
- is fuelled by Curiosity
- is about building cumulative intelligence and exchange
- can take into account even those things that cannot be measured
- offers uniquely human skills
- can explore possibilities and opportunities
And, it is most effective when employed alongside what modern technology can offer. We understand the power of a cohesive, integrated and iterative curation process fusing AI and human curation.
[EVENT] SampleCon 2019
On February 11, join Ipsos at this year’s marquee Survey Sampling industry conference. Ipsos is pleased to be on the Board of Directors of SampleCon, North America’s industry association focused on shaping a thriving sample industry and helping to drive the sample/sampling agenda for the industry. Since its inception in 2013, SampleCon has grown rapidly, with both clients and suppliers now attending the annual conference.