Businesses today are bombarded with information from a complex set of sources: ongoing research programs, archives of past research reports, business analytics, transactional data, industry reports, incoming data feeds, competitive activity, social media data and much more.
It is a veritable explosion of data, creating unique challenges for organisations to manage, let alone harness the data for insights and action.
This is the premise of infobesity: we are information rich but knowledge-poor.
We believe that Human Curation:
- is fuelled by Curiosity
- is about building cumulative intelligence and exchange
- can take into account even those things that cannot be measured
- offers uniquely human skills
- can explore possibilities and opportunities
And, it is most effective when employed alongside what modern technology can offer. We understand the power of a cohesive, integrated and iterative curation process fusing AI and human curation.
Our Hybrid World: Technology’s role in supporting a balanced lifestyle [Webinar recording]
Join us for a complimentary webinar as we share new insights from Ipsos’ U.S. syndicated online community addressing how consumers are navigating through a hybrid existence and the role brands can play in supporting evolving consumer needs now and in the future.