Search
-
Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.
-
A Best Brand Will Set Sail in Consumer Subconscious
Ipsos was invited by the “Fifth Development of China Brand Chain Conference” (DCBC) organised by China Brand China Development Association and made a keynote speech entitled “A Best Brand Will Set Sail in Consumer Subconscious”.
-
Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
-
Diamonds Are No Longer Forever - Putting Emotion to Work for your Brands
The Diamond Producers Association recently released a new set of ads. They reintroduce the idea of diamonds to the relationships and aspirations of Millennials. This is a group for whom “forever” is a meaningless concept along with tradition, eternity and commitment. Their focus is the journey, not the destination.
-
[EVENT] The Future of Research Expo 2016 - Malaysia
Today every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.
-
Global Infrastructure - Public Satisfaction and Priorities - Oct 2016
The survey included questions related to infrastructure - road, rail and air networks, utilities such as energy and water, and broadband and other communications. It has provided attitudinal and ‘satisfaction’ data across 26 countries.
Here are the results for Great Britain. -
Ipsos Launches LIFE Path to Understand Consumer Dynamics Along the Path to Purchase
Recognising that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey.
-
[EVENT] The Age Of MADTECH
We’re in a new era in the world of media, advertising and technology — it is the age of MADTECH!
-
Building Stronger Brands
Brands exist in a constantly changing world. But the role brands play in people’s lives has not changed and people themselves change more slowly.
-
More Than Words - Harnessing The Language of Images Across Social Media Platforms
With the rapid rise of visual language, it is becoming increasingly important for both researchers and brands to understand how to unpick and analyse this new vocabulary; deconstructing the discourse, to stay ahead of the curve.