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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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[WEBINAR] Tackle Disruption in the Healthcare Industry
On July 19, join Ipsos’ Jackie Ilacqua and Jo Appleton and other expert panelists as they share their views on emerging trends and insights in the Healthcare industry.
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[WEBINAR] Canadian Snacking Nation 2018
On July 19, join us for a complimentary webinar featuring data sourced from the Ipsos FIVE Canadian Snacking Nation 2018 report released in June of this year.
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[WEBINAR] Tackle Automotive Industry Disruption with Faster Speed to Insight
On July 17, experts from Ipsos and Euromonitor will share their views on emerging trends and insights in the Automotive industry, while Market Logic will show how different types of data can be connected for fast answers to tough questions.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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[EVENT] TTRA Conference
On June 27, join Ipsos at the iconic Biltmore Miami for TTRA’s 49th Annual International Conference featuring thought leaders from industry and academia sharing important insights on the future of tourism research.
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[WEBINAR] New MR: Future of Video
On June 19, join us for the second session to look at the way video is expanding and evolving in the context of market research and insights.
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[WEBINAR] Foodservice Facts in Canada
On June 13, join Ipsos’ Asad Amin who will be co-presenting with Restaurants Canada, highlighting insights from their annual industry report.
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[WEBINAR] Unpacking the Potential of Affluencers
On June 11, join us for our complimentary webinar as we explore the ever-evolving Travel segment and uncovering insights based on the Ipsos Affluent Survey USA and our recent travel-focused re-contact study.
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[EVENT] MRIA Conference & Gala Awards
June 10-12 - Ipsos is delighted to be a sponsor of Canada’s premier marketing research industry conference being held in Vancouver in June. This year, several of our experts will be sharing case studies illustrating the business impact of research insight.