Search
-
New global study: Today’s views that will shape tomorrow’s food
Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.
-
Global Advisor: While most (74%) Global Citizens still agree the World is becoming more dangerous, this feeling has dropped (7 points) since 2017
Just three in ten (29%) believe US President Donald Trump’s approach to foreign affairs has made the world a safer place
-
2018 US Politics - Top of the list of important problems Americans: Healthcare (18%) and immigration (17%)
President Trump's overall approval rating has remained steady since the election.
-
Understanding retail psychology to maximize conversions
Retail psychology looks at how consumer spending is influenced, so it is important to provide an in-store experience that is both on-brand and relevant to your audience. To achieve a good conversion rate, marketing needs to be targeted at the right audience so that potential shoppers expect what is being offered in terms of physical product and brand personality. By finding out exactly who your audience is, you can better influence their spending habits. Brand identity is therefore essential, and every element of a brick and mortar outlet contributes to this. Using a mix of the visual merchandising and sales techniques explained below, will help turn shoppers into lifelong customers.
-
Instagram’s Impact on Indonesian Businesses
With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
-
Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
-
[WEBINAR] Thinking Green: Consumer Perceptions on the Future of Packaging
From the latest United Nations report on climate change, to the plastic straw bans taking effect in cities all over the world, concerns about our planet’s health are top of mind for many people.
-
Ipsos Update - November 2018
November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
-
Flair Russia 2019 - The Time of Adjustments
For decades Russia has been at the forefront of world affairs, geopolitical issues, and international news. This first edition of Ipsos Flair Russia is all about its people, their aspirations, their expectations, and their everyday life.
-
2018 US Politics - Two Weeks Until the Midterm Elections (October 24)
In this week's generic congressional ballot, Democrats have a seven-point lead over Republicans among likely voters.