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Conscientious Health
Health understanding is more holistic, tied to both our physical and our mental wellness. Tensions persist in terms of who has access to care. Focus on helping people navigate this ever more complicated landscape with clear, trusted information and accessible solutions.
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Globalisation Fractures
While the world remains highly interconnected, globalisation is seen as having winners and losers, both at the market level and personally. Focus on playing up local strengths as well as global cooperation and scale.
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Climate Convergence
Worldwide investment in climate resilience and mitigation is rising, as the impacts of climate change become more evident. Focus on demonstrating commitment at the organisation and market level, but also help people feel that they are contributing, too.
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Introducing Ipsos’ newly updated CX Maturity Assessment and CX Roadmap – now including CX Maturity Benchmark
How mature is your organisation’s Customer Experience? Want to know how your organisation measures up?
And what you need to do to get where you need to be? -
Ipsos Health Service Report 2024: Mental Health seen as the biggest Health issue
Across 31 countries 44% rate the quality of the healthcare they receive as good, but access to treatment and not enough staff are seen as major systemic challenges
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The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder
How accurately do global citizens perceive their education systems?
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What Worries the World – August 2024
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
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Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.
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Sustainability
Indonesians are increasingly concerned about climate change and its impact on their lives, recognising the intersectionality of environmental issues with poverty, health, and education. The country faces challenges from rising sea levels, extreme weather events, and pollution, impacting livelihoods and exacerbating inequalities.