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ASIA - Primary Consumer Sentiment Index - October 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Japan and South Korea.
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Middle East - Primary Consumer Sentiment Index - October 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.
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South Africa Primary Consumer Sentiment Index - October 2016
The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for October,2016 is up 0.3 percentage points over last month.
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LATAM - Primary Consumer Sentiment Index - October 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
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North America - Primary Consumer Sentiment Index - October 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
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Turkey Primary Consumer Sentiment Index - October 2016
The Turkey Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for October,2016 is up 2.3 percentage points over last month.
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How Present Is Your Brand In The Lives Of The World's Most Affluent?
The Ipsos Global Affluent Survey is a unique database which allows planners to compare and contrast the behaviour and media consumption of the Affluent individuals across 49 countries in the world.
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Affluents in The Middle East Have The Highest Ownership of Wearable Tech
On October 13- 2016, we celebrate the 4th release of the Ipsos Affluent Survey EMEA.
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Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
40th annual Survey of Affluents also reveals rising interest in social, mobile and ambient advertising.
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How to Seize the Heart of Yummy Mummy?
Marketing to the new generation of mothers in China has always been a hot spot of many FMCG and maternal-child brands. As a special group, these new mothers are mainly constituted of post-85s and post-90s growing up in the era of Internet. How do they apply the media? What are their considerations when making purchase decisions? How should a brand respond to these habits?