Affluents in The Middle East Have The Highest Ownership of Wearable Tech

Did you know Affluents in the Middle East have the highest ownership of wearable tech* and while Uganda is not the biggest country, their affluent are disproportionately likely to take international business flights**?

Do you know what the 41.9 million*** international air travelers amongst our upscale audience like to watch?

The Ipsos Affluent Survey EMEA is a unique database which allows planners to compare and contrast the behaviour and media consumption of the Affluent individuals across 36 countries in the EMEA region.

The survey is a combined dataset incorporating the Ipsos Affluent 2016 Surveys in Europe, the Middle East and Africa.

Ipsos Affluent Survey EMEA measures the habits of EMEA’s most affluent consumers and top business decision makers – the Top 13-15% of adults based on income. Affluent EMEA represents a universe of 57.9 million Affluents.

Definition Affluent: Middle East & Africa: Top 15% based on personal income, between 21-74 y/o.

Discover this and much much more in the just released extensive databases of Ipsos Affluent EMEA!

The Ipsos Affluent EMEA represents 57.9 million Affluents (N= 33,395).​

* Based on Ipsos Affluent Global 2016, personal own wearable device, regions
** Based on Ipsos Affluent Global 2016, international business air trips +1 in past year, country of residence
*** Based on Ipsos Affluent Global 2016, total international air trips +1 in past year