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Ipsos Update - April 2018
April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Purchase Decisions in a Busy, Busy World: A Behavioural Science Perspective
The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.
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Sick of Winter?
It could be time to start thinking of your next vacation. In our latest Thought Starter, we look at how Americans plan to vacation this year.
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International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress
To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.
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Flair France 2018 - Simmer? Shudder? Or quiver?
Having described France as a time-bomb at the heart of Europe and a country frivolously denying reality, The Economist designated France as the country of the year in 2017. Perhaps Emmanuel Macron’s election has already changed the global outlook on the country.
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Ipsos Update - March 2018
March’s edition features new papers on the African middle class, women's economic empowerment, and a neuro take on the Super Bowl ads. There are also global public opinion studies on the recent Winter Olympics and attitudes towards transgender people.
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The Decline of the Zuma Years
“I resign as president of the Republic with immediate effect. Even though I disagree with the decision of the leadership of my organisation.” These words of ex-president Jacob Zuma brought to end nine difficult years in the short history of the South African democracy.
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[EVENT] Connected Health: The Physcian's View
March 15 - Ever wondered, what doctors really think about connected health?
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2018 US Politics - President Trump’s Arating is One Percentage Point Down from Last Week (February 14)
After a week of promoting his infrastructure and budget proposals, President Trump’s approval rating stands at 39% among all Americans, one percentage point down from the previous week (40%).
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[WEBINAR] Public Opinion Data on Transgender People
On March 7, join Ipsos for a webinar featuring the results of a 2017 survey examining public opinion of transgender people and their rights in 27 countries.