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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Affluent Interest in Summer Travel Hits New High
Affluent interest in summer travel is hitting new highs, reflecting not only an enthusiasm for travel, but also shifting personal priorities and a broader sense of economic comfort.
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More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News
Despite high awareness, less than a third can correctly identify a Pokémon character.
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Technology Tracker Q2 2016
One in five British Adults admit to taking selfies of just themselves, and the same number (20%) take selfies of themselves and others.
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What Is Average About Millennials, Baby Boomers, Uploaders and Globe Trotters?
There is nothing average about Europe’s Affluent. Understanding the behaviour of Europe’s Affluent is crucial to marketers, not only do they have the majority of disposable income in the region but as early adopters and opinion formers, where they lead others follow. However, it would be a mistake to think of them as in anyway average.
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What Do Americans Do Before Going to Sleep?
Most people spend about a half hour in bed before falling asleep on the weekdays. Are you interested in knowing what people do before falling asleep, what they wear to bed or when they plan to buy a bed?
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Africap - African Youth
Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
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High Definition Customers - A Powerful Segmentation
Just like the best film, data can tell a story too – you just need to know where to look. Here at Ipsos, we use a number of advances statistical analysis techniques to uncover the hidden stories, and value, in the data that may not be visible at first glance.
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Bringing Cultural Nuances To Life
This book has been initiated to help Ipsos researchers in their international projects. At the analysis stage, it provides cultural insights which can enlighten the results. But also from a technical perspective, when preparing a qualitative study design, it aids in the consideration of local constraints (such as scheduling, sample composition, geographical coverage).
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How Australia Eats, Thinks About And Shops For Food
This study reveals the actual food attitudes and behaviour of everyday Australians.