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Is "local" the new magic word?
Despite higher prices, organic food boomed during the Covid-19 pandemic, but by 2022 a 6% drop was observed as consumers demonstrated a stronger preference for local produce. What factors explain these changes in consumer behaviour?
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The 2022 advertising awards for the general public: pop & fun, magic, commitment
Since 1986, this unique prize has been awarded to films and outdoor communications that have made an impact and won over the French, based on 1,000 campaigns in 2022.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Food: Recipes for the future
Predicting which trends will drive the Italian food sector in the short and medium term – in a complex, dynamic, and changing context such as the current one – is certainly not an easy exercise.
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Tourism: Holidays, inflation and luxury
Despite inflation pushing Italians to adapt their holiday plans, Italy remains an attractive destination for high spening visitors.
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Generations - Beauty boom: stereotypes, myths and reality
How can beauty brands contribute to the wellbeing of baby boomer women, unhinging the devaluing and negative stereotypes that the same target audience believe society attribute to them?
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Growing trust in financial services
Growing trust in financial services and the case for a more confident stance on the sector’s societal role.
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Retail
From Riches to Rags? The Retail sector is highly trusted, but faces a myriad of challenges to its trustworthiness.