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Digital Content in MENA
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
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Presidential Election in Serbia - Part 1: Pre-Election Surveys
Ipsos has been the biggest research company in Serbia for 20 years (since 2009 as Ipsos) and, at the same time, by far the biggest in the segment of political pre-election surveys.
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2017 French Election: Le Pen, Macron and Fillon take to the podium (March 28)
With only four weeks until the French Presidential election, Marine Le Pen leads the field in the latest Ipsos/Sopra Steria poll conducted on behalf of our media partners France Télévisions and Radio France. One in four likely voters say they support the National Front Party candidate, followed closely by Emmanuel Macron with 24% of likely voters, and François Fillon (18%.) Jean-Luc Mélenchon trails with 14% of likely voters, followed by Benoît Hamon (12%) and Nicolas Dupont-Aignan (3.5%.) None of the other candidates received more than 1% voting support.
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Bank 3.0: A Battlefield of Digital Finance in Taiwan
Massive layoffs are happening around the world in the new era of Bank 3.0. Thanks to the internet and portable technology, people are able to get access to the financial services anytime and everywhere, and they no longer need to rely on the counter service and ATM machine of bank.
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Golden Goose Eggs
In Aesop’s Fable, the owners of a goose which laid a golden egg every day were so anxious to get rich that they killed the goose, thinking that inside there would lie a much richer seam of the metal. Of course there wasn’t, and gold production immediately ceased.
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Ipsos Launches Connect:Digital, in Partnership With Moat, to Help Brands Understand their Digital Communications Performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend.
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Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention
Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
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An Efficient Alternative to Concept Optimisation
In real life, who has time for two steps when you can do it in one?
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#NotaJoke. Branded Entertainment Oscar Style
February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
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What Shoppers Really Want: Latest Omnichannel Strategies
Over the past 20 years the shopping experience of consumers has changed drastically in the course of digitalisation. Today, shoppers can buy wherever and whenever they like.