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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Global Business Influencers 2017 Survey Launch
Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
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[WEBINAR] Behavioural Science for Sticky Digital Services
Join us for a complimentary webinar as we show you how Behavioural Science (BSci) principles can elevate your digital solutions to their most lucrative business model, and their maximum stickiness.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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[WEBINAR] Paving the Way to Agile Insights
On November 8, join us for a complimentary webinar during which we’ll share ways in which consumer led research, combined with innovative techniques and creative thinking, can help to pave the way.
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Are Australian Consumers Ready for AI?
Barely a week goes by, it seems, without a provocative and usually fear-inducing media headline about Artificial Intelligence and its potential to reshape the world as we know it.
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What You Did Not Know about Europe Affluent Opinion Leaders
For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?
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[WEBINAR] Consumption Trends in Canada
View this on demand webinar for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends.
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Ipsos Wins 7 Awards in Turkey
In order to award the successful marketing and social research projects, Baykuş (The Owl) Award Ceremony is organised each year by the Turkish Researchers’ Association (TUAD).